🎥 Why Your Agent’s Online Content Matters More Than Ever
In today’s digital world, the way a home is marketed can be the difference between multiple offers and months on the market. While price and condition are critical, one of the most overlooked reasons a home doesn’t sell quickly is the agent’s lack of effective online content strategy.
If your Realtor isn’t creating and promoting quality content online, you may be missing out on dozens — if not hundreds — of serious buyers.
Let’s break down why this matters now more than ever.
🔑 Why Online Content Moves Homes
1. Maximized Reach
Social media isn’t just about likes — it’s where buyers are searching. According to the National Association of Realtors, 89% of homebuyers use online tools in their search, and 70% of agents actively use social platforms to promote listings.
But here’s the truth most agents won’t tell you:
You can post all day long, but if you don’t know how to target the right audience — you're wasting your time.
Most agents don’t do the research. They rely on social platforms without understanding how to run sponsored ads effectively. That’s a big mistake.
If you’re reading this blog post right now, it means I’ve already done a great job targeting you — and that’s just with organic marketing alone. I apply that same level of strategy and precision when I market my listings.
Right now, Facebook is making a big comeback as one of the best platforms for selling homes. Why? Because of the age demographics — the largest group of homebuyers in 2024 were aged 35 to 54, and Facebook continues to be the most-used platform by 77% of people in that age range (Pew Research, 2024).
Meanwhile, platforms like Instagram and TikTok have become saturated with unrelated sales content like fashion, fitness, and gadgets — making it harder for home listings to break through the noise.
🎯 The Power of Sponsored Ads
It’s not enough to just post a home on your Facebook or Instagram feed. Sponsored ads allow agents to target buyers by zip code, income range, search behavior, and more — meaning your home appears directly in front of people who are actively looking and financially qualified.
Many agents skip this step because they don’t understand how it works or don’t want to invest in it. But sponsored ads are one of the best ways to ensure your property doesn’t sit on the market.
📝 Trust the Reviews
The most powerful validation of a good content strategy? Client reviews. Today’s sellers want to see proof that their agent actually follows through on what they promise — and that their marketing gets results. Always check your agent’s verified reviews before listing with them.
Final Thought
In a market where homes are taking longer to sell, choosing an agent who knows how to craft compelling content, run targeted ads, and stay ahead of shifting digital trends isn’t optional — it’s essential.
👤 About Frank "Campo" Campobasso
🐺 Frank "Campo" Campobasso
📍 The Wolf of Lake Street
🏡 Century 21 Circle
📞 Call or Text: 773-425-6265
🌐 www.CampoSellsHouses.com
⭐ Reviews: www.realsatisfied.com/Frank-Campobasso
Frank Campobasso is a seasoned real estate professional with over 20 years of experience in the Chicagoland area and surrounding suburbs. He specializes in selling single-family homes, condos, townhomes, multi-unit buildings, and investment properties. Known for his negotiation skills, market insight, and relentless follow-up, Frank has been featured in real estate publications, radio shows, and news articles.
💡 Frank is also an online content expert who knows how to get your home the right exposure — helping you sell quickly and for top dollar, even as market times begin to rise.
