Knowing Where to Tap: Why Experience Matters in Real Estate
A good friend recently shared a story that really stuck with me. It’s a simple story, but the lesson behind it is powerful—and it relates directly to what I do every day as a real estate agent.
The Story
A giant ship’s engine failed. The ship’s owners tried one “professional” after another, but none of them could figure out how to fix the broken engine.
Then they brought in a man who had been fixing ships since he was young. He carried a large bag of tools with him and, upon arrival, went straight to work. He carefully inspected the engine from top to bottom.
Two of the ship’s owners watched anxiously, hoping he would know what to do. After a few minutes, the old man reached into his bag and pulled out a small hammer. He gently tapped a specific spot. Instantly, the engine roared back to life.
He carefully put his hammer away and the ship was fixed.
A week later, the owners received an invoice for $10,000. Shocked, they exclaimed, “He hardly did anything!” and demanded an itemized invoice.
The old man sent back the following:
-
Tapping with a hammer: $2.00
-
Knowing where to tap: $9,998.00
The point? Effort is important—but experience, and knowing where to direct that effort, makes all the difference.
How This Relates to Real Estate
The same principle applies in real estate.
Anyone can list a home, put it online, and hope for the best. But after more than 20 years in the industry, I’ve learned that true success doesn’t come from just “doing the work.” It comes from knowing where to focus your efforts.
-
Pricing a home correctly so it attracts attention without leaving money on the table.
-
Staging and preparing a property in a way that maximizes appeal.
-
Using effective marketing techniques that get your home in front of the right buyers.
-
Negotiating strategically to secure the best possible outcome.
-
Avoiding common mistakes that can cost sellers thousands—or worse, cause a deal to fall apart.
This is where decades of experience matter. Just like the old man with the hammer, I know where to “tap” in the process to make sure things move smoothly, quickly, and profitably.
Why Experience Is Your Advantage
In today’s real estate market, you need more than just someone who can put a sign in the yard. You need someone who has seen every type of market condition, every negotiation twist, and every challenge that can arise.
My two decades of experience mean that I don’t just react—I anticipate. I know what works, what doesn’t, and how to position my clients for success every single time.
Because when it comes to selling (or buying) real estate, it’s not about how much time you spend—it’s about knowing exactly where to focus that time and effort.
If you’re thinking of selling your home, don’t leave it to chance. Work with someone who knows exactly where to “tap” to get you the best results.
📞 Frank Campobasso
Century 21 Circle
📱 773-425-6265
🌐 camposellshouses.com
⭐ https://profile.realsatisfied.com/Frank-Campobasso
