Is the Summer Listing Slump Real? Why Now Might Be the Best Time to Sell
It’s that time of year again—summer vacations, backyard barbecues, and what many call the annual “listing slump.”
You’ve probably heard it before:
"Buyers disappear in the summer."
"Everyone’s out of town."
"Homes don’t sell in July and August."
But here’s the truth: real buyers don’t take the summer off—and if you’re thinking of selling, especially if your home didn’t sell in the past, this might actually be the best time to relist.
Let’s break it down.
☀️ Is There Really a Summer Slowdown?
Yes… and no.
Statistically, spring brings the highest number of listings as sellers try to time the market. By summer, many of those homes either go under contract—or sit unsold because they were overpriced, under-marketed, or didn’t stand out.
That’s where your opportunity comes in.
While there may be fewer new listings in late summer, the buyers who are still active are serious. They’ve been looking for months and are ready to move—especially before school starts or rates tick up again.
🏡 Why It’s Smart to List Right Now
If you’re on the fence—or if your home didn’t sell earlier this year—now is your chance to relaunch with a better game plan.
Here’s why:
✅ 1. Less Competition
Many sellers are waiting until fall or next spring, which means you have a better chance to stand out right now.
If your home is clean, priced right, and marketed properly, it will get noticed—especially with fewer listings coming to market.
✅ 2. Motivated Buyers Are Still Out There
The casual browsers may be on vacation—but serious buyers don’t stop looking. Many want to close before their lease ends, school begins, or rates rise again.
If your home checks the right boxes, it could go quickly.
✅ 3. You Can Fix What Didn’t Work Before
If you tried to sell earlier this year and struck out, this is your chance to relist smart.
I’ll show you exactly what to change—whether it’s pricing, staging, marketing, or timing.
A fresh approach and strong momentum make all the difference.
💥 This Market Still Rewards Well-Prepared Sellers
Homes are still selling—and many for top dollar. But the winners in today’s market all have a few things in common:
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✅ Accurate pricing based on hyper-local data
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✅ Smart preparation and strong presentation
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✅ Custom marketing—not just a listing on the MLS
The right agent with the right strategy and energy can make the difference.
🤔 Thinking of Relisting? Here’s What to Do Next
Let’s review:
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What went wrong last time (if anything)
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How to price and position your home today
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What buyers in your area are actually looking for
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A plan to make it happen—without surprises
💬 Bottom Line: “Slump” Doesn’t Mean Stop
Yes, summer is quieter—but quieter doesn’t mean you can’t win.
It just means you need a sharper edge.
Let’s take a fresh look at your home, make the right changes, and finally get it sold.
🐺 FRANK "CAMPO" CAMPOBASSO
The Wolf of Lake Street
📱 Call or Text: 773-425-6265
🏡 Century 21 Circle
🌐 www.CampoSellsHouses.com
⭐ Reviews: www.realsatisfied.com/Frank-Campobasso
ABOUT FRANK "CAMPO" CAMPOBASSO
Frank Campobasso is a seasoned real estate professional with over 20 years of experience helping clients throughout Chicagoland and the surrounding suburbs. He specializes in pricing, preparing, marketing, and selling homes quickly and for top dollar. Known for his no-nonsense strategy, expert-level market knowledge, and client-first approach, Frank has been featured in real estate publications, news outlets, and radio shows for his results-driven reputation.
