How to Price Your Home Right: The Key to a Fast and Profitable Sale
By Frank “Campo” Campobasso, Century 21 Circle
When it comes to selling your home, few decisions are more important—or more stressful—than setting the right price. Price too high, and you risk turning off serious buyers and letting your listing grow stale. Price too low, and you might leave money on the table. So how do you strike that perfect balance?
With over 20 years in real estate, I’ve helped hundreds of sellers across Chicagoland navigate this delicate process. The good news? With the right strategy, you can position your home to attract strong interest, drive up demand, and sell at the best possible price.
Why Pricing Matters—Especially in the Spring Market
Spring is one of the hottest times to sell. Buyers are out in full force, inventory begins to rise, and competition heats up quickly. But even in a strong market, pricing your home correctly is key to getting results.
Your home's first impression is its price. Buyers scroll through hundreds of listings online—if your home is priced too high for what it offers, they may never even click. And once a home sits on the market too long, it starts raising red flags. Buyers start asking, “What’s wrong with it?” even if nothing is.
The Sweet Spot: Not Too High, Not Too Low
I often remind sellers: buyers determine value, but smart pricing helps guide their perception. A well-priced home can generate multiple offers, especially early on when interest is at its peak. It creates a sense of urgency—and that can lead to better terms and a faster sale.
Here’s how I help clients hit that sweet spot:
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Comparable Sales (Comps): I study recently sold homes in your area with similar features to determine what buyers have paid.
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Active Listings: We also review what your competition looks like right now.
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Market Trends: Is inventory tight? Are interest rates shifting? We factor all of this in.
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Buyer Psychology: Sometimes pricing just under a psychological threshold (like $499,000 vs. $505,000) can make a big difference.
What Happens If You Overprice?
Many sellers think, “We’ll start high—we can always come down later.” That’s a risky move.
Homes that are overpriced often:
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Get fewer showings
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Sit longer on the market
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Require multiple price drops
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End up selling for less than they could have
In fact, pricing it right from the start often results in a higher final sale price than homes that chase the market down.
The Bottom Line
You only get one chance to make a great first impression—especially when selling your home. A thoughtful pricing strategy doesn’t just help you sell faster; it helps you sell smarter.
Whether you're ready to list your home now or just planning ahead, I’m here to guide you through every step of the process with a strategy tailored to your goals.
Let’s connect and make sure your home stands out this spring—and that your next move is your best one yet.
Frank “Campo” Campobasso
Century 21 Circle
773-425-6265
www.camposellshouses.com
With over 20 years in the real estate industry, I’ve helped countless clients successfully navigate pricing, negotiations, and marketing strategies that lead to winning results. My job isn’t just to sell your home—it’s to make sure you’re equipped with the knowledge and plan to do it right.
